Get in the Game!

Style, performance and creativity are the bonds that bring the world of professional hair care and lifestyle sports together. Both are about freedom of expression and pushing the envelope to create works of art. Whether it's skateboarding, snowboarding, surfing or urban dance, the artistry of each sport encourages us to embrace our own passions and find inspiration in unexpected places.

How does it work?

Our sports sponsorships and on-site activities keep Paul Mitchell® top of mind and provide a great way to reach a young, hip audience. The events also give salons a unique opportunity to engage with thousands of potential guests by showcasing their talent and providing services on site.

What's in it for you?

Gain Exposure

Be seen by a huge consumer market on site and on air. Live Web casts, online videos and over 200 television shows broadcast from the sports marketing events we sponsor.

Up Your Cool Factor

Being surrounded by top athletes in every lifestyle sport—who really use Paul Mitchell products—makes us even more relevant to customers.

Enjoy VIP Status

Hanging with us and rubbing shoulders with the best athletes in the world—Olympians, X-Games stars and World Cup athletes—is a blast!

Check Out Footage from Past Events.